George’s artistic abilities allowed him to create the Worlds longest mural at the famous Alder Hey Hospital. This was granted a Guinness World Record in 1985. As well as mural works George was responsible for the great comic concepts – Scouse Mouse and Ace which were mass distributed throughout the UK in 1983 as well as published in the Liverpool Echo newspaper.
His talents continued in those years working and managing concepts with the likes of Nigel Parkinson, Nick Reynolds and Julie Evans in his small shed where they worked on the likes of Ninja Turtles, The Wanted Comics, Board Games, logos and packaging designs… It was that very shed-studio that the Were Bears turned from an idea into a creation!
George continues to this day to offer his services worldwide from private works to corporate installations. He also specialises in character concept design and illustration and runs the Charity Art for Their Sake.
Hornby also sub-licensed the concept to an American Toy brand that produced a line of toys called Beasty Bears.
In 2012 George and his friend set out to re-produce the bears. A factory was setup in order to sample the original Were Bears and a small batch of Limited Edition Collectable soft toys where produced. This created a world-wind of interest back into the brand which subsequently leaded to a re-launch. After acknowledging the fact that there is still interest in the concept and characters market research showed most of the users where in fact the original users of the Toys who had now grown up…
In 2014 George met Tony Fisher, a young entrepreneur and Were Bear enthusiast from Hull who specialises in production and distribution of licensed consumer goods. After many late-night phone calls the ideas continued flowing and the idea to re launch the Were Bear license as a retro themed merchandise brand was concluded and put into action. 31st Of October 2016 marks the date for the Were Bear™ relaunch. The aim is to give the fans a dedicated source for everything Were Bear related and continue the much loved concept for years to come.
Throughout the mid 80’s and early 90’s many press related opportunities appeared from the fast selling Toy Line branded by Hornby, they even reached the Cover of the 1990’s Toy Industry Newsletter. Most famously they made an appearance on the popular TV Show ‘Going Live’ which was hosted by Phillip Schofield!